
Columnist Matthew Lynn argues that BP should tell whiny Americans to take a hike.
He gives three reasons why BP’s current tactics will never work, and why they should just pack up and go somewhere else.
First, the U.S. is guilty of crazy double standards. Who refused to do anything about climate change, or even to put sensible taxes on gas? If US insist on being addicted to cheap oil, the country has to recognize there are risks attached. So grow up, and stop acting like children!
Second, BP likely is finished in the U.S. There is no form of apology that will make any difference. The average American consumer now hates BP. So, BP should fight every lawsuit. Refuse every claim above the bare minimum.
Lynn urge BP not to waste a lot of money on an army of advertising agencies and PR consultants trying to restore company image. It’s not going to work, so there is no point even trying.
Third, Lynn says, BP’s job is to look after the owners of the company, not make itself acceptable to a country that doesn’t want it anymore.
Fortunately, BP has a very weak chairman in the Swedish Carl-Henric Svanberg.
Svanberg is the former CEO of Ericsson, a Swedish telecom company, where he was only noted for playing around with sailboats. He knew little, if anything at all, about the telecom business. And he, of course, thought that his smooth ride in life would continue that way. Right now, he probably doesn’t even know what hit him, and he doesn’t know how to act. In Britain he is now called “the invisible man”.
He will not be able to take the tough decisions that would help BP as a company. Meaning, he will drag BP shareholders down with him. Until he is replaced. Which must happen sooner or later.
Then, I have no doubt, the will do just what Lynn says they should do. Just pack up and leave.
Swedish media: DN Expressen
British Media: The Indipendent The Guardian
Lynn’s Column in Dallas News